“It’s not what you know, it’s who you know” - has there ever been a more fitting phrase for a tech startup? Of course, without the skills and a lack of innovation, you’d be without a cutting-edge product to take to market. However, you could have the best product in the world, and the right connections could make all the difference to your growth journey.
At TD SYNNEX, we’ve been delighted to be part of Tech Climbers. Through exposure to their work, we’ve grown to understand the impact that these types of initiatives have on the scaleup industry. Keep reading to find out more about how the initiative has helped us connect and support tech startups.
Hearing from the founders
At Tech Climbers events, we’ve been particularly blown away by the quality of businesses that have both engaged with their regional campaign, as well as with us at TD SYNNEX. When speaking to founders, one thing is clear – they're all so grateful of the recognition they receive from initiatives like Tech Climbers. In our industry, we see the tough experiences founders have to contend with, so we understand why the recognition and opportunity to meet with other like-minded individuals can be of great value.
Learning about new tech solutions
As a global tech distributor that’s on a mission to lead innovation, we’re keen to know all the latest whisperings and updates coming from the tech industry. Instead of just focussing on the creations from the big names in the game, we’re looking to engage with the startup community and find out more about the ground-breaking innovations that are gaining market traction.
Through Tech Climbers events and exposure to their list, we are able to network with and support founders as they scale their innovations.
Educating founders about our support
Traditionally, our network of resellers work with larger world-renowned hyperscalers such as Microsoft and IBM. However, with all the industry and growth knowledge in place, we believe the IT channel, including our resellers, are perfectly positioned to support tech start-ups and scale-ups.
Through the Tech Climbers list and their events, we’re able to identify suitable scaleups and talk to the founders about how we can offer them access to the IT channel, which is made up of global resellers.
Accessibility & inclusivity
As we look to the future, we want to ensure that all backgrounds and initiatives have a seat at the table when it comes to innovation. Drawing back to the age-old quote, “it’s not what you know, it’s who you know,” some founders are in a privileged position to already be surrounded by a network of top-class advisors.
By shining a light on the early-stage startups as well as the larger scaleups, initiatives like Tech Climbers give the smaller businesses a chance get in front of the big names and create connections that will drive them forward.
So, how does TD SYNNEX support scaleups?
Exploring your routes to market is one of the biggest challenges as a startup. We can help you navigate the opportunities within the technology channel and put you in touch with the right resellers in our global network.
Plus, as you scale, we understand that your needs will change, so we’ll make sure we’re equipped to adapt at every step of the journey.
Discover how we can support you as you explore or expand your routes to market in our latest guide
Attend a Tech Climbers event near you!
We’re proud to partner with Tech Climbers across their next three campaigns in Liverpool, Yorkshire and Greater Manchester. See how you can get involved in your region.
