At TD SYNNEX, we’re passionate about shaping our collective future through supporting the latest innovations in technology. As the world’s leading distributor, we support hyperscalers including Microsoft, AWS and Google, as well as those tech businesses using these cloud platforms to develop and host their IP-led solutions. Through our expert guidance and ability to spot growth opportunities, we’ve shaped and adapted the go-to-market strategies of their latest innovations and products.
Spreading our impact across the ecosystem, we offer a programme of support to help tech businesses of all sizes scale their innovations in the cloud and find an optimal route to market. However, it’s our work with early-stage & scale-up tech businesses that we feel we can make the most impact.
Why we’re passionate about tech startups
What motivates us when working with tech startups is their passion and drive. With an experimental mindset at the core of their growth strategy, we’re able to work with founders to understand their aspirations and offer a streamlined & focused route to market. But why are we so passionate about working with tech startups?
Through our work with tech startups and partnering with initiatives such as Tech Climbers, we’ve witnessed first-hand the groundbreaking solutions that founders are trying to introduce to the market. From increasing business efficiencies to paving the road to net zero, there are so many trailblazing innovations that otherwise don’t get the exposure they deserve – particularly in the North of England, where we also have good an excellent track record of supporting our partners to grow.
In today’s vibrant tech ecosystem with so many leaders competing for a share of investors time and backing, it’s so crucial that they’re able to show evidence of a strong and agile growth strategy that is building a successful sales pipeline. In a use it or lose it world, we’ve already seen so many amazing innovations fall to the side, and we want to be the change that turns this around.
With a drive to make a difference in the tech sector, nothing fuels our projects like seeing the impact we’re having on a business's journey. And that’s the biggest difference of working with a startup compared to a hyperscaler – although both are rewarding in their own way, we’re able to see the direct effect that we have on their growth journey.
Not only that, but we’re also able to work directly with a small team, get to the route of core problems and work to the exciting yet rapid timescales to generate successful outcomes. A technique we do well.
How we can help startups
From our work with tech startups, we understand that exploring and finding the right route to market can be one of your biggest challenges. Luckily, we have the tools and a team of experts in place that can help you navigate the opportunities of the technology market. It’s not going to be a one size fits all approach, either. As you grow, we’re equipped to help you adapt to different stages of your life cycle. Plus, with the keys to the tech market and key relationships with tech distributors all around the world, we can ensure that your product is supported by the right complimentary tech solutions, hosted and developed with the right hyperscaler solutions and positioned in front of the right people.
Our support doesn’t end there – from commercial modelling for investment readiness to advice on flexible financing, our team of specialists can help with the growth and commercialisation of your product.
Interested in seeing how we can help your business develop and grow? Download our guide to see how we can help you scale through the reseller network.
