With an influx in innovations through the introduction of AI and an increase of tech businesses launching new products, the need for technical advancement and agility is more crucial than ever. As the world’s largest global distributor of technology, at TD SYNNEX, we understand that digital businesses need support across all departments to remain competitive – including innovation support.
In partnership with Tech Climbers, we recently surveyed over 200 tech leaders who shared their priorities and forecasted challenges for 2024. 43% said investing in tech and infrastructure is their biggest opportunity, suggesting leaders are switched on to the benefits AI can bring to the table. Although they’re able to recognise the opportunity, are they prepared for the increased competition and innovation that the new wave of automation will bring to the market? In the same survey, 30% of tech leaders said keeping up with innovation will be their biggest challenge in the next 12 months.
With over 90% of tech businesses looking to tap into the reseller network over the course of the year, we wanted to highlight how the IT channel can support with technical advancements, so you can stay at the cutting-edge of innovation. From supporting with AI readiness to identifying the perfect cloud hyperscaler, we are already helping so many tech companies increase their competitive advantage through the IT channel.
What is the IT channel?
The IT channel is a network of tech distributors and resellers that will take your solution to market without the need for you to make significant financial investments. By partnering with an experienced tech distributor, like us, not only will you be able to access markets through their trusted reseller partners, but you’ll gain support across all areas of your business. From fundraising preparation to innovation guidance, a good tech distributor will support the growth of your business in numerous ways.
How the channel can support your technical development
There are plenty of ways that tech distributors and resellers can come together to support the development of tech solutions, including:
Building your solution
AT TD SYNNEX we have worked with business of all sizes, at different growth stages, so we understand that tech companies need tailored, flexible support as they scale. For this reason, we have technical specialists in every aspecrt, including experts in cloud integrations, so we can come on board and help you develop your product to the best final version it could be.
Finding the right hyperscaler for you
Hyperscalers are the largest, global cloud service providers that offer secure and scalable tech infrastructure and security, with examples including Microsoft Azure, Google Cloud and AWS.
Cloud storage isn’t a one size fits all solution, and since it’s a large investment in terms of finance and resource, tech businesses should take time to weigh up the best offering for them before making a decision.
It doesn’t come as a surprise that over a third of tech leaders run their operations on Microsoft Azure, as it’s a tailored system for enterprise businesses. However, your choice should be made solely on the needs of your business – the three solutions offer different tools, levels of security and solutions like Azure make it easier to adopt a hybrid storage solution.
Coming to a decision can be overwhelming, which is why many businesses seek advice and support. With experts that understand the ins and outs of the solutions, tech distributors can get to know your business and recommend the best solution for you. At TD SYNNEX, we have unrivalled links into all major hyperscalers. In fact, we were the first to have formal distribution relationships with the main five, so when you work with our team you can rest easy knowing we’re giving you an unbiased recommendation based on strong relationships.
Supporting AI readiness
The innovations that have been created in the new dawn of AI are just the start of the endless opportunities that are on the horizon. From skills recruitment to tech integrations, now is the time to plan for and embrace innovative solutions, or risk falling behind in a fast-paced market.
At TD SYNNEX, we have a bunch of experts who are clued up on the latest AI news and trends, who can offer advice and guidance around the safe integration of new technologies.
The future of vendor and IT channel collaboration
Historically, the IT channel has partnered with leading tech vendors, ignorant to the opportunity smaller, scaling tech companies have to offer. With long-standing connections, at TD SYNNEX we’re leading the shift towards supporting start-ups and scale-ups, in the hope that with the experience and support on offer, together we can accelerate their growth and bring more cutting-edge solutions to the market.
Download tech leader report
Want to uncover the data behind the tech market and how your competitors are planning to invest in the IT channel? Download our report today.
