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What is the channel and why should founders care?

Are you a startup trying to get your product to market? Or maybe you’re trying to expand your market reach? At TD SYNNEX, we can help. Through our expert, tailored support and access to our extensive pool of experienced specialist resellers, we can help you navigate the IT channel with ease. Through this, you’ll be able to access new markets and seize the opportunities ahead of you, helping you scale to success.  

Through our experiences working with tech founders like you and partnering with initiatives like Tech Climbers, we’re aware of the agility tech businesses require and can help you adapt your go-to-market strategy as you go through different phases of your lifecycle.  

Our startup support doesn’t end there. Keep reading to find out about how you can capitalise on the benefits of the tech channel, how it can help you scale your business and discover all our other branches of support – from flexible financing to investment readiness.  

 

What is the TD SYNNEX tech channel and how can it support startups?

As the world’s biggest global tech distributor, we have access to a wide ecosystem of resellers spanning all major vendors. This includes top hyperscalers such as 

 Microsoft, AWS and Google. Our reseller network covers specialists across all sectors: from retail to insurance, charity & non-profit to media and comms. Whatever your focus, we’ve got the perfect set of partners to help you take your solution to market. 

The best part? Since we already have long-lasting reseller relationships, you know your product is in the hands of trusted and established businesses. Plus, once your solution is on the marketplace, you’ll be able to benefit from a scalable business model that benefits your business as well as the reseller community.  

In the channel, each party is rewarded for their efforts.

Access the IT channel

 

We can support all aspects of your business

Take advantage of cloud discounts

We’ve seen first-hand the costs you can rack up when you’re scaling in the cloud. By working with us, you can access discounts as your cloud consumption rises.

 

Improve the health of your finances

Paying for costs such as consumption on credit? Extend your invoicing terms by paying for your products through TD SYNNEX. From your team’s laptops to your Microsoft Azure charges, we can offer payment terms that better suit your business. 

Plus, we have a team of specialists that are on hand to offer funding advice and best-practice guidance as you scale. 

 

Access valuable training 

As a TD SYNNEX partner, you can upskill your teams and build up a collection of valuable partner certifications by taking part in our heavily discounted training programmes.

 

Work with one of our experts  

As a startup founder you have to wear a lot of hats, but nobody is perfect at every aspect of running a business. Let us help you. Whether you need guidance on licensing or need support spotting the next opportunity within the market, we have a team of business development experts that can assist you.  

 

Get in touch

Interested in the IT channel or our business support? We've put together a guide to help you better understand the IT reseller network and how we're able to support different aspects of your business.